Brazen builds marketing strategy for established trade businesses. Before we run a single ad, send an email or write a page, we build the plan - positioning, offer, funnel, channel mix and a 90-day roadmap. Real strategy, not a template. Built to make you the go-to trade in your area.
Who you're for, why they should choose you over the three other quotes on the kitchen table, and how to structure the offer so the yes becomes easy. Price anchors, guarantees, package structure - sharpened.
Interviews with your best trade customers, competitor teardown, keyword and demand research across every suburb you service. Strategy built on evidence, not opinions.
From first search to booked job to referral, we map every step and find the leaks - the wrong landing page, the slow follow-up, the missing follow-up sequence - that are costing you booked jobs.
SEO, Google Ads, Meta, email, reviews. Which channels earn a dollar for a trade business like yours, and how much to spend on each. No 'do everything'. No 'just post more'.
A plain-English document that says exactly what runs in month one, two and three - who does it, when it ships, and what success looks like. Something you can hand to any agency or run in-house.
Most trade owners we meet aren't short on marketing activity. They're running Google Ads. They've got a Facebook page. They might have SEO. They might send the odd email. The problem isn't activity - it's that nothing is joined up.
Without a strategy, every channel argues for its own budget. The Google Ads guy says spend more on Google Ads. The social person says post more. The SEO agency says you need 20 blog posts. Nobody is looking at the whole picture and asking the only question that matters: what is the fastest, cheapest, most repeatable way to book more jobs and improve margin.
That's what a Brazen marketing strategy answers. One document. One 90-day plan. One clear direction that every channel, every hire and every dollar you spend pulls in the same direction.
Fixed-scope engagement - typically 4 to 6 weeks. It starts with a deep dive into your business, your numbers, your customers and your competition. We interview your best clients, tear down your top three competitors, audit every existing channel, and pressure-test your positioning and offer.
You walk out with a strategy document that covers positioning, ideal customer, offer stack, pricing structure, funnel map, channel priorities, budget allocation, 90-day roadmap and measurable targets. Everything in plain English - no jargon.
From there, execute in-house, hand it to your existing agency, or engage Brazen to run the channels. The strategy is yours either way - we don't hold it hostage.
Established trade businesses - usually $500k+ in profit, 2-20 staff - who've outgrown the guess-and-hope approach. Trades running multi-crew operations, growing service radius, looking to move up-market or add another van without adding another 60-hour week.
Not for pre-revenue startups or one-van operators competing on price. If that's you, book a call anyway - we'll tell you honestly whether strategy is the right first step or whether you should just get the ads running properly first.
No lock-ins. No juniors. No jargon. If we're not booking more of the right jobs on your calendar, walk away. Simple.
Month to month. Cancel any time. You stay because it's working, not because you signed a two-year deal.
The person building your strategy is the person running it. No juniors, no offshore hand-offs, no learning on your budget.
Reports show calls, leads and profit. Not impressions, not reach, not clicks that never turn into work.
No. The strategy is yours. Execute it in-house, hand it to your existing agency, or engage us to run the channels. We're happy either way.
Big-agency strategies are usually 60-slide decks written to justify a bigger retainer. Ours is a working document written for the owner - what to do, in what order, on what budget, measured against what target. Plain English.
Fixed price, quoted after a discovery call once we know the scope. Typically less than a month of misdirected ad spend - and it's the input that makes every dollar you spend after work harder.