Brazen runs lead generation for established trade businesses. Measured in booked jobs and profit, not form fills, downloads or vanity metrics. We pull every channel that matters - SEO, Google Ads, Meta, email, SMS, landing pages - into one pipeline built around the jobs you actually want on the calendar.
We map your offer, service radius, average job value and sales process first - then build the channel mix around that. No 'best practice' templates copy-pasted from someone else's business.
Google Ads for high-intent searches. Meta for demand creation. SEO for compounding traffic. Email and SMS for follow-up and reactivation. All tracked back to one number - booked jobs.
Most ad budgets fail at the landing page, not the ad. We build fast, single-purpose pages that match each campaign - designed to convert homeowners into booked jobs.
Filter tyre-kickers with smart forms and qualification logic, then route hot leads to your team in under five minutes. Speed-to-lead is the single biggest lever in conversion.
Monthly dashboards show cost per qualified lead, cost per booked job and profit by channel. Not impressions and CTRs. If a channel isn't paying, we kill it.
Most trade businesses we meet don't have a lead problem - they have a pipeline problem. The forms get filled, the calls come through, the inbox fills up. Then not enough converts. Brazen treats lead generation as a full pipeline discipline, not an ad-buying exercise. Every campaign is built backwards from the customer you actually want to book - what they're worth, how they buy, and what makes them say yes.
We audit your offer, your sales process and your existing data before we touch a single ad account. If the offer is weak or the follow-up is broken, more leads just makes the problem more expensive. Once the foundations are right, we layer in the channels that compound and tie every dollar back to booked jobs.
Google Ads is the workhorse for high-intent search. People already typing 'plumber Gold Coast', 'emergency electrician Robina', 'roof leak repair Burleigh'. We run tightly themed campaigns mapped to your highest-margin work, with conversion tracking that reports booked jobs, not clicks.
Meta Ads do the demand-creation work - putting your business in front of homeowners planning the reno, considering the ducted install, thinking about the switchboard upgrade. Creative built around real jobs and real results, not stock imagery.
SEO is the long compounder. Local SEO, Google Business Profile, suburb and service pages - engineered to rank for the searches that book jobs, not vanity keywords.
Email and SMS handle follow-up. Recovering abandoned enquiries, reactivating cold leads, turning one-off customers into repeat regulars. Usually the highest-return channels in the stack and the ones most agencies ignore.
Three reasons. One - the landing page is wrong. Sending paid traffic to a homepage is the single most common waste of ad budget we see. Two - the speed-to-lead is too slow. Leads contacted in under five minutes convert at up to nine times the rate of leads contacted at the one-hour mark. Most trades respond in hours or days. Three - no qualification logic, so the team burns time on the wrong jobs.
We fix all three. Purpose-built landing pages per campaign. Automated lead routing with SMS and email alerts to your team within seconds. Smart forms that score and qualify leads before they hit your CRM. The result is more booked jobs from the same ad spend - not just more form fills.
No lock-ins. No juniors. No jargon. If we're not booking more of the right jobs on your calendar, walk away. Simple.
Month to month. Cancel any time. You stay because it's working, not because you signed a two-year deal.
The person building your strategy is the person running it. No juniors, no offshore hand-offs, no learning on your budget.
Reports show calls, leads and profit. Not impressions, not reach, not clicks that never turn into work.
A qualified lead has the budget, need and timing to book. We build qualification logic into the forms and follow-up so the leads that reach your team are ready to talk - not just curious.
Google Ads is one channel. Lead generation is the full pipeline - offer, traffic, landing page, form, follow-up, follow-up sequence and reporting. We manage all of it as one system.
Google Ads typically start booking jobs within 2 weeks of launch. Meta inside 30 days. SEO compounds over 3-6 months. We always start with the fastest channel for your business.
Usually no - but you'll need purpose-built landing pages for each major campaign. We build those for you, fast and on-brand, without rebuilding your whole site.
Programs typically start around $3,500/month plus ad spend, and scale based on the channels you run. We'll quote based on your actual goals - not a generic package.