At Brazen, we run lead generation for Gold Coast businesses that's measured in booked revenue — not form fills, downloads or vanity metrics. We pull every channel that matters (SEO, Google Ads, Meta, email, SMS, landing pages) into one pipeline built around the leads you actually want.
We map your offer, audience, sales process and customer lifetime value first — then build the channel mix around that. No 'best practice' templates copy-pasted from someone else's business.
Google Ads for high-intent searches. Meta Ads for demand creation. SEO for compounding traffic. Email and SMS for nurture and reactivation. All tracked back to one number — booked revenue.
Most ad budgets fail at the landing page, not the ad. We build fast, single-purpose pages that match each campaign and offer — designed to convert traffic into qualified leads.
We filter tyre-kickers with smart forms and qualification logic, then route hot leads to your sales team in under five minutes. Speed-to-lead is the single biggest lever in conversion — we make it default.
Monthly dashboards show cost per qualified lead, cost per booked job and roi by channel — not impressions and ctrs. If a channel isn't paying, we kill it.
Most Gold Coast businesses don't have a lead problem — they have a pipeline problem. The forms get filled, the calls come through, the inbox fills up. Then nothing converts. At Brazen, we treat lead generation as a full pipeline discipline, not an ad-buying exercise. Every campaign we run is built backwards from the customer you actually want to sign — what they're worth, how they buy, and what makes them say yes.
We start by auditing your offer, your sales process and your existing data before we touch a single ad account. If the offer is weak or the sales follow-up is broken, more leads just makes the problem more expensive. Once the foundations are right, we layer in the channels that compound — Google Ads, Meta, SEO, email, SMS — and tie every dollar back to booked revenue.
Google Ads is the workhorse for high-intent search — people already typing 'plumber Gold Coast', 'dentist Broadbeach', 'commercial cleaner Burleigh'. We run tightly themed campaigns mapped to your highest-margin services, with conversion tracking that reports booked jobs, not clicks.
Meta Ads on Facebook and Instagram do the demand-creation work — putting your offer in front of people who didn't know they needed you yet. We build creative around real customers, real results and real outcomes — not stock imagery and generic 'we care about quality' messaging.
SEO is the long compounder. Local SEO, Google Business Profile, suburb and service pages — all engineered to rank for the searches that drive revenue, not vanity keywords. Every page we build is tied to a commercial intent, not just traffic for traffic's sake.
Email and SMS handle the nurture — recovering abandoned enquiries, reactivating cold leads and turning one-time buyers into repeat customers. These are usually the highest-roi channels in the stack and the ones most agencies completely ignore.
Three reasons, in order. One — the landing page is wrong. Sending paid traffic to a homepage is the single most common waste of ad budget we see. Two — the speed-to-lead is too slow. Leads contacted in under five minutes convert at up to 9x the rate of leads contacted at the one-hour mark. Most businesses respond in hours or days. Three — there's no qualification logic, so the sales team burns time on the wrong leads.
We fix all three. Purpose-built landing pages per campaign. Automated lead routing with SMS and email alerts to your sales team within seconds. Smart forms that score and qualify leads before they hit your CRM. The result is more booked appointments from the same ad spend — not just more form fills.
A qualified lead has the budget, authority, need and timing to buy. We build qualification logic into the forms and follow-up so the leads that reach your sales team are ready to talk — not just curious.
Google Ads is one channel. Lead generation is the full pipeline — offer, traffic, landing page, form, follow-up, nurture and reporting. We manage all of it as one system, so the channels feed each other instead of competing for attribution.
Google Ads typically start producing booked leads within 2 weeks of launch. Meta Ads inside 30 days. SEO compounds over 3–6 months. We always start with the fastest channel for your business so you're not waiting a quarter to see results.
Usually no — but you'll need purpose-built landing pages for each major campaign. We build those for you, fast and on-brand, without rebuilding your whole site.
Programs typically start around $3,500/month plus ad spend, and scale based on the channels you run and the volume you need. We'll quote based on your actual goals — not a generic package.