The questions established trade business owners ask before hiring a specialist. Honest answers - even when they cost us the sale.
Because being a specialist beats being a generalist every time. Trade businesses have their own buying cycle, their own competitors, their own version of a quiet week and a booked-out month. We've spent eight years learning what actually books jobs for electricians, HVAC, roofing and other established trades - so you're not paying us to learn on your money.
Established operators. Usually 2-20 staff, real marketing budget, wanting to become the go-to choice in their area rather than the cheapest quote. If you're a one-van startup chasing the lowest price, we're not your agency - and we'll tell you upfront.
Three stages that take a trade business from invisible to booked out. Visibility - get found first when locals search (local SEO, Google Business Profile, Google Ads). Authority - turn attention into booked jobs (conversion-led website, trust signals, proof, clear CTAs). Profit - turn marketing into measurable growth (call tracking, lead tracking, revenue-focused decisions).
Google Ads can put booked jobs in the diary inside 2-3 weeks. Local SEO and authority builds compound over 3-6 months. Most trades we work with see a real lift in booked jobs and margin by month six - not just more clicks or 'reach'.
No. Love it or leave it. No lock-ins. No cancellation fees. Stay because it's working. If we're not delivering, that's on us, not you.
No juniors. You work with senior marketers who've spent years growing trade businesses - not a rotating account manager reading from a template.
Yes. Fast, conversion-led websites built to book jobs - not just look pretty. We'll recommend the right build and hosting model for your cashflow and team.
No. Anyone who does is lying to you. What we guarantee is the work, the strategy, the honesty, and results tied to booked jobs - not vanity metrics.
Most agencies are generalists selling the same playbook to a plumber, a dentist and a cafe. We only do trades. No lock-ins. No juniors. No templates. No jargon. Reporting in plain English - calls, jobs, revenue. If something isn't working, we'll tell you and fix it.
Retainers start around $2,500/month plus ad spend paid directly to Google or Meta. What you invest depends on how fast you want to grow and how competitive your area is. We'll be straight about what you need and what you don't.
Monthly, in plain English. Booked jobs, leads, revenue, cost per booked job. Not impressions. Not reach. Not clicks. You'll always know exactly what's working, what isn't, and what we're doing about it.
Australia-wide. Working with established trade businesses across the country. Electricians, HVAC, roofing lead the way, plus solar, plumbing, pool builders, builders, mechanics, pest control and cleaning.