Brazen runs email programs for established trade businesses. Reactivation, repeat work, referrals, maintenance and safety inspection reminders - profit from the customers you've already booked. Email is the cheapest way to book more work, and most trades ignore it completely.
We audit your list, your segments, your domain health and your existing flows - then build a roadmap that prioritises repeat jobs, not random newsletters. Every send has a reason.
The safety switch is due. The air con needs a service. The roof needs inspecting after storm season. Automated reminders that turn one-off jobs into annual work - the cheapest booked jobs you'll ever get.
Happy customers are your best salespeople. We build the follow-up sequences that ask for referrals at the exact right moment, and reward customers for sending you their neighbours.
SPF, DKIM, DMARC, warmup, list hygiene - we keep you out of the spam folder so campaigns actually reach the inbox.
Most trade owners think email is dead. It isn't. It's the highest-return marketing channel in the world - averaging roughly $42 back for every $1 spent. For a trade business with even a few hundred past customers on the list, email regularly drives 15-30% of monthly bookings when it's run properly.
The reason it works is simple. You own the list outright. No algorithm decides whether your message reaches the customer. No cost-per-click going up every month. Once a past customer is on the list, you can bring them back for annual services, upsell them on solar or a switchboard upgrade, and ask for the referrals that stack the pipeline for free.
Most trades either don't send at all, or send the wrong way - a random Christmas card once a year and nothing in between. That's the gap Brazen closes.
We build complete email programs designed around trade businesses. Reactivation flows for past customers. Annual maintenance reminders tied to job history. Referral request sequences timed for the moment customers are happiest. Seasonal campaigns for storm season, summer HVAC surge, safety switch compliance windows.
You get a real strategy, a real reporting dashboard, and a real human writing every email. We report on booked jobs and profit per send, not vanity opens.
No lock-ins. No juniors. No jargon. If we're not booking more of the right jobs on your calendar, walk away. Simple.
Month to month. Cancel any time. You stay because it's working, not because you signed a two-year deal.
The person building your strategy is the person running it. No juniors, no offshore hand-offs, no learning on your budget.
Reports show calls, leads and profit. Not impressions, not reach, not clicks that never turn into work.
Klaviyo, Mailchimp, ActiveCampaign, HubSpot and most major platforms. If you already have one, we'll use it. If you don't, we'll recommend the right fit for your business.
For most trades, monthly campaigns plus triggered automations (maintenance reminders, referral requests, follow-ups) is the sweet spot. Frequent enough to book jobs, infrequent enough to stay welcome in the inbox.
We'll clean it, warm it, and grow it. Even a small engaged list of past customers outperforms a big neglected one. We'll add list-growth tactics at point of quote and job completion so it builds every week.