At Brazen, we're the first agency in Australia running real ChatGPT advertising campaigns. When your customers ask ChatGPT, perplexity, gemini or Google's AI overviews for a recommendation — we make sure your business is the one it names. Generative engine optimisation, AI citation building, and the new paid placements rolling into ChatGPT search.
AI search engines don't rank pages — they synthesise answers from sources they trust. We engineer your site, your content, your reviews and your third-party citations so ChatGPT, Perplexity, Claude and Google AI overviews pull your brand into the answer. It's the new SEO, and most Australian businesses haven't even started.
OpenAI is rolling out sponsored answers and product placements inside ChatGPT search. We get your account, feeds and creative ready now so you're in the first wave — not playing catch-up when your competitors are already being recommended by the bot.
We build the off-site signals that AI models actually read — wikipedia-grade entity pages, structured data, reddit and forum presence, podcast mentions, news citations. When ChatGPT has to pick a name, it picks the one it's seen referenced everywhere.
We monitor the exact prompts your customers are typing — 'best plumber Gold Coast', 'top accountant Brisbane', 'who should I use for x' — and track whether ChatGPT, Perplexity and Gemini are naming you, naming a competitor, or naming nobody. You finally see the share-of-voice that's invisible inside Google analytics.
We tune everything for Australian search behaviour, Australian spelling, Australian suburbs and Australian buying intent. So when someone in Sydney, Melbourne, Brisbane or Perth asks the AI for help — you're the local answer, not a us brand the model defaults to.
Search has changed. Your customers are no longer typing 'best plumber near me' into Google and scrolling ten blue links — they're asking ChatGPT, Perplexity, Gemini and Claude for a straight recommendation, and acting on the first name the bot gives them. Across Australia, AI-assisted search has already overtaken traditional Google queries for high-consideration purchases like trades, health, legal and professional services.
The businesses being recommended inside those AI answers aren't the ones with the biggest Google Ads budgets. They're the ones with the cleanest structured data, the strongest third-party citations, the most quoted reviews, and the content that AI models can actually parse. That's what we build. It's an entirely new discipline — generative engine optimisation — and we're one of the only Australian agencies treating it as a serious paid channel rather than a buzzword.
We start with a full AI visibility audit — we run the exact prompts your customers are typing into ChatGPT, Perplexity, Gemini and copilot, and we record who gets named, why, and which sources the model is pulling from. Then we reverse-engineer it. We build the citations, entity pages, schema, content and reviews the AI needs to confidently name you instead of a competitor.
From there we move into active monitoring. As OpenAI, anthropic, Google and Perplexity roll out paid placements, sponsored answers, product carousels and shopping integrations inside their assistants, we get your accounts, feeds and creative ready to plug in on day one. When ChatGPT opens up paid recommendations to the broader Australian market — and it will — our clients are already inside the system.
This isn't a magic-bullet pitch. It's a 90 to 180 day program of compounding visibility wins, tied to actual citation share, actual referral traffic, and actual revenue from AI-sourced leads. You'll see exactly which prompts you're winning, which you're losing, and what we're doing about it.
Yes — both the organic side (generative engine optimisation, getting cited inside AI answers) and the paid side (ChatGPT sponsored placements, Perplexity sponsored answers, Google AI overviews ad units) are live or rolling out right now. The organic side is already driving real referral traffic for our clients. The paid side is opening up account by account — we get you in the queue and ready to launch.
Traditional SEO optimises for Google's ten blue links. Generative engine optimisation optimises for the answer ChatGPT, Perplexity, Claude and Gemini synthesise on top of those links. Different ranking signals, different content structure, different citation strategy. SEO still matters — but if you only do SEO, AI search is invisible to you.
Yes — ChatGPT advertising is the one service we run nationally. AI search isn't geographically constrained the same way local SEO is, so we work with businesses right across Australia, from Sydney and Melbourne to Perth, Brisbane, adelaide and regional centres.
Monthly AI visibility report covering: prompt share-of-voice (how often you're named vs competitors across tracked prompts), citation count, referral traffic from ChatGPT / Perplexity / Gemini, and leads attributed to AI search. No impressions, no vanity metrics.