Brazen is a specialist Google Ads agency for established trade businesses. Google Ads is the fastest way to put jobs in the diary - if the account is structured properly. Every campaign we build ties spend directly to booked jobs and profit. Not clicks. Not impressions. Not reach.
Ad groups structured by job intent - emergency, planned, quote request. Copy that matches the search. Landing pages that convert. Every account rebuilt from scratch.
Call tracking, form tracking, offline conversions tied to your CRM - so cost-per-click becomes cost-per-booked-job. Without proper tracking, every other decision is a guess.
Every call from your ads tracked, recorded and scored. You can listen back, see which campaign or suburb it came from, and read AI sentiment on how it went. Missed calls flagged in real time so you know exactly how many leads slipped through.
We use Google's automation where it works and override it where it doesn't. Weekly audits, not set-and-forget.
Every month: what spend produced what booked jobs, what to scale, what to kill. Plain English. Not 50-slide decks of vanity metrics.
Google Ads is the fastest lever any trade business has to switch demand on. The moment the campaigns go live, homeowners actively searching for a plumber in Robina, an electrician in Burleigh or an air con installer in Palm Beach start hitting your website - not your competitor's. Nothing else in marketing turns on that quickly.
The catch is that most Google Ads accounts we audit leak 30-60% of spend. Broad match without negatives, no call tracking, generic landing pages, no offline conversion feedback. The budget gets spent, the leads never book. That's the gap we close.
Brazen only works with trades. Eight years of it. We know exactly what an electrician's account should look like, how to structure spend around ducted vs split HVAC installs, how to filter out tyre-kickers on a roofing account, how to segment plumbing between emergency and planned work.
You'll get a real strategy document, weekly optimisation, monthly plain-English reporting on booked jobs and profit, and a senior marketer you can call. No lock-in contracts. No 20-page decks of vanity metrics. Just an account that books work, month after month.
No lock-ins. No juniors. No jargon. If we're not booking more of the right jobs on your calendar, walk away. Simple.
Month to month. Cancel any time. You stay because it's working, not because you signed a two-year deal.
The person building your strategy is the person running it. No juniors, no offshore hand-offs, no learning on your budget.
Reports show calls, leads and profit. Not impressions, not reach, not clicks that never turn into work.
$2k/month media spend is the floor. Below that, the data isn't enough to optimise properly and our fee eats too much of the budget. We'll tell you straight if you're not ready.
Flat fee. Percentage-of-spend incentivises agencies to spend more of your money, not spend it better. We get paid the same whether you spend $2k or $50k. Our job is to book you jobs.
Yes. We audit first, identify what's working and what's burning money, then rebuild or optimise. No lock-in either way.