field notes

the blog.

plain-english marketing thinking for australian service businesses. no listicles, no AI slop, no 'top 10 hacks' — just what actually works.

01

why most gold coast service businesses get seo wrong.

seo/6 min
02

the 3 numbers every google ads account should track.

google ads/5 min
03

lead services vs owning your marketing — the honest math.

trades/7 min
04

the playbook that fills tables midweek.

hospitality/6 min
05

the cheapest customer is the one you already have.

retention/4 min
06

why your $400/month website is probably costing you sales.

websites/6 min

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