Field notes

The blog.

plain-english marketing thinking for australian service businesses. No listicles, no AI slop, no 'Top 10 hacks' - just what actually works.

01

Digital marketing grants for small business 2026 (Australia).

Grants/11 Min
02

The best SEO tools of 2026 - 13 tools we actually use.

Seo/12 Min
03

SEO vs PPC: which channel will work better for you.

Strategy/9 Min
04

Why most Australian trade businesses get SEO wrong.

Seo/6 Min
05

The 3 numbers every Google Ads account should track.

Google ads/5 Min
06

Lead services vs owning your marketing - the honest math.

Trades/7 Min
07

The playbook that fills tables midweek.

Hospitality/6 Min
08

The cheapest customer is the one you already have.

Retention/4 Min
09

Why your $400/month website is probably costing you sales.

Websites/6 Min
010

The best digital marketing agencies on the Gold Coast 2026.

Agencies/14 Min

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- Real trade results
187%.
more profit for our lead trade client
-54%.
lower cost per lead
#1.
rankings for primary trade keywords