Brazen is a marketing agency for small business owners who are sick of $500/month agencies that deliver nothing and $10k/month agencies that treat you like a rounding error. As a digital marketing company for small business built by people who've run small businesses ourselves, we package three transparent tiers - month-to-month, real deliverables you can count, real reporting you can read.
We don't sell a one-size-fits-all package. A sole trader plumber needs a different machine to a 12-staff dental clinic. Our three tiers - Starter, Growth and Scale - are sized to the revenue and capacity of the business, not to what looks impressive on a pitch deck.
Google Business Profile, local SEO, on-page content, review generation, conversion tracking, monthly reporting - the core of every package. Ads, email and SMS are optional add-ons you turn on only when the foundations are producing. No bundling to inflate the invoice.
No 6- or 12-month lock-ins. No proprietary tools you can't walk away from. You keep your ad accounts, your data, and your customer relationships. If we're not making you money, you shouldn't be trapped paying us.
One page. Phone calls, form fills, bookings, revenue attribution. If you want deeper dashboards you get them - but the monthly headline number is always the same: what did we spend, what did we produce, is it working.
Three marketing packages for small business - built around revenue stage, not vanity metrics. Pick the tier that matches where your business actually is right now. You can move up or down any month.
For sole traders and 1-3 staff businesses laying the foundations.
Best for local service businesses doing $150k-$500k/year.
For small businesses ready to compound leads month-on-month.
Best for growing service businesses doing $500k-$1.5m/year.
For established small businesses ready to dominate their market.
Best for multi-location or multi-service businesses doing $1.5m+/year.
Most small businesses overbuy or underbuy their first marketing package. Both cost you money. Here's how to size it properly based on where your business actually is.
A $200k/year business on a $6,500/month package is going bankrupt trying to fund it. Marketing spend should sit at 7-12% of revenue for growth-stage small businesses. Buy the tier your business can afford for at least 6 months without stress.
If you're new to marketing, run one channel properly before adding more. Local SEO + Google Business Profile alone can double a service business's lead flow in 90 days. Add ads once organic is producing.
If you can't handle 20 extra enquiries a week, don't buy a package that generates 40. We've seen good businesses burn out because marketing worked faster than operations could scale. Package the right size for your capacity.
Small businesses need leads and revenue first, brand second. If a package is heavy on brand strategy workshops and light on lead generation deliverables, walk. Brand compounds on top of a working funnel, not in place of one.
The right agency lets you cancel monthly. The wrong one locks you into 12-month contracts because they know their work doesn't retain clients. Read the exit clause before you read the deliverables.
You should see exactly what was done each month, what it cost, and what it produced. If an agency's monthly report is 30 pages of vanity dashboards but you can't find the phone call count, you're being managed - not served.
Small business owners typically pick between three options. Here's the honest trade-off for each - real numbers, real limitations, no upsell.
| Factor | Agency package | In-house hire | Freelancer |
|---|---|---|---|
| Monthly cost | $1,500 - $6,500 | $8,500+ (salary + super + tools) | $1,000 - $4,000 |
| Skills covered | Strategy, SEO, ads, content, design | One person's specialty | One person's specialty |
| Time to onboard | 1-2 weeks | 6-12 weeks (hiring + ramp) | 1-2 weeks |
| Cancellable | Monthly (at Brazen) | Redundancy + payout | Anytime |
| Accountability | Contract deliverables + reporting | Depends on management | Varies wildly |
| Best for | Businesses doing $150k-$3m/year | Businesses doing $3m+/year | Businesses testing one channel |
The break-even math is simple. If a marketing package delivers even one extra job per month for a tradie ($1,500-$4,000), one extra patient per month for a clinic ($2,000-$8,000 lifetime value), or one extra client per month for a professional service ($5,000-$25,000), the package pays for itself many times over. That's the return that makes it work for small business.
Vague deliverables are how agencies get away with charging for nothing. Here's the day-by-day inside a Brazen small business marketing package.
Google Business Profile updates, citation cleanup, technical SEO audit fixes, ad account health check, keyword tracking review.
New blog article published, 1-2 service pages optimised, internal linking pass, schema markup updates, image compression + alt text.
Link outreach, directory submissions, review campaign to your existing customer list, ad creative refresh (if applicable), email campaign built.
Full month report - traffic, rankings, leads, phone calls, revenue attribution. Strategy call with your account lead. Next month's plan agreed.
We've cleaned up after too many small business marketing packages to count. Here's what they all had in common - so you can spot the trap before you sign.
The single biggest predictor of a bad agency. If the work retains clients, contracts don't need to.
Nobody can guarantee Google rankings. Anyone who does is either lying or doing black-hat work that will burn your domain.
'Ongoing SEO' and '4 hours of social' mean nothing. You want counts: blogs published, links built, ads managed, calls generated.
If they can't tell you how many leads they generated last month, they're not doing marketing - they're doing activity.
Fine if disclosed. Fraud if not. Ask directly who does the work and where they're based.
Impressions, reach and 'engagement' don't pay wages. Phone calls, form fills, bookings and revenue do.
No lock-ins. No juniors. No jargon. If we're not booking more of the right jobs on your calendar, walk away. Simple.
Month to month. Cancel any time. You stay because it's working, not because you signed a two-year deal.
The person building your strategy is the person running it. No juniors, no offshore hand-offs, no learning on your budget.
Reports show calls, leads and profit. Not impressions, not reach, not clicks that never turn into work.
Genuine done-for-you marketing packages for small business in Australia sit between $1,500 and $6,000 per month. Anything under $1,000 is almost always a template setup or an offshore box-tick service, and anything over $8,000 is usually agency retainer territory for businesses already doing $1m+. At Brazen we start at $2,500/month and top out around $8,000 for multi-location scale.
At minimum: a Google Business Profile rebuild, local SEO, monthly content, review generation, conversion tracking on your website, and a real human reporting to you each month. Ads and email/SMS should be optional add-ons based on where your revenue actually comes from, not bundled to inflate the price.
For most small businesses under $3m/year, yes. A single mid-level marketer costs $85k–$110k plus super, super, tools and management time. A package gives you a strategist, an SEO, a media buyer, a designer and a copywriter for a fraction of that - and you can cancel next month if it isn't working.
No, and you should be suspicious of any agency that requires one. Brazen packages are month-to-month. If we're not making you money, you shouldn't be trapped. Every one of our small business clients is here because the work works - not because a contract says they have to be.
Google Business Profile and paid ads typically move within 30 days. Local SEO rankings start shifting at 60–90 days. Compounding organic traffic and lead volume usually hits its stride at month 4–6. Anyone promising month-one SEO results is either doing something risky or making it up.
Yes. We build custom packages for small businesses that already have parts of the machine working. Common examples: SEO-only for tradies with a strong referral base, or ads-only for ecommerce brands that already rank organically. Book a call and we'll scope only what you actually need.
Yes - in fact that's most of who we work with. Sole traders, husband-and-wife operators and 2-3 staff service businesses across Australia make up around 60% of our client base. The package just needs to be sized to your revenue - usually the $1,500-$2,500/month tier is the right starting point.
Practically nothing - the two words mean the same thing in Australia. 'Package' tends to imply a fixed scope of deliverables at a fixed monthly price. 'Retainer' tends to imply flexible hours across a set of services. At Brazen we run fixed-scope packages so you know exactly what you're paying for.