At Brazen, we work as your marketing strategy consultant and fractional CMO - running strategy, owning the numbers, and leading your existing team or agencies. B2B, B2C and DTC experience across the table. Backed by an MBA, GAICD qualification, and C-suite experience reporting directly to boards. For Australian businesses that need real marketing leadership but don't need (or can't justify) a $250k+ hire.
Most marketing consultants deliver a 60-page slide deck, invoice you $30k, and disappear. We embed. As a hands-on marketing strategy consultant we set the strategy, then stay on the tools long enough to make sure it actually gets executed - through your team, your agencies, or ours.
We've led marketing across all three motions and know the difference matters. B2B: long sales cycles, ABM, sales-and-marketing alignment, LinkedIn, content-led pipeline, CRM discipline. B2C: brand, local demand generation, retail funnels, review engines, high-frequency creative. DTC: Shopify economics, Meta and Google ads at scale, Klaviyo lifecycle, CAC-to-LTV payback, retention curves. We tune the playbook to your model - not the other way around.
GAICD-qualified, MBA-trained, with C-suite experience reporting to boards. You get senior commercial judgement, not a marketer who's never sat at the top table. Strategy, governance and reporting that stands up to scrutiny.
As your fractional CMO we cover 1-2 days a week for a fraction of the cost of a full-time CMO hire. Enough leadership presence to run the function properly - without the $250k+ salary, the recruiter fees, the ramp-up time and the redundancy risk.
CAC, LTV, payback, channel ROI, pipeline. We build the reporting, set the targets and hold the team (internal or agency) accountable to them every week.
We manage your in-house marketers, freelancers and agencies. Brief them properly. Cull the underperformers. Get everyone rowing the same direction.
The goal of a good marketing strategy consultant is to work themselves out of a job. We build the function, document the playbooks, then help you hire the right full-timer when you're ready.
No lock-ins. No juniors. No jargon. If we're not booking more of the right jobs on your calendar, walk away. Simple.
Month to month. Cancel any time. You stay because it's working, not because you signed a two-year deal.
The person building your strategy is the person running it. No juniors, no offshore hand-offs, no learning on your budget.
Reports show calls, leads and profit. Not impressions, not reach, not clicks that never turn into work.
A marketing strategy consultant is typically project-based - they set direction and hand it back. A fractional CMO stays in the seat, running the function ongoing. We do both. Most clients start with a strategy engagement and then keep us on as fractional CMO to make sure the plan gets executed.
An agency executes tactics. A marketing strategy consultant sets the strategy, owns the numbers, and manages the agencies and in-house team. We sit on your side of the table, not on the vendor side.
Both. We're Australia-wide and can be on-site weekly for clients in SE Queensland. Fully remote works fine for everyone else in Australia.
Best fit is $2m-$30m revenue. Big enough to need real marketing leadership, not yet big enough to justify a $250k+ full-time CMO.