at brazen, we plug in as your fractional cmo — running strategy, owning the numbers, and leading your existing team or agencies. for businesses doing $2m–$30m that need real marketing leadership but don't need (or can't justify) a $250k+ hire.
we set the marketing strategy, the channels, the budget split and the kpis — then make sure the work actually gets done. no 80-page deck that sits in a drawer.
cac, ltv, payback, channel roi, pipeline. we build the reporting, set the targets and hold the team (internal or agency) accountable to them every week.
we manage your in-house marketers, freelancers and agencies. brief them properly. cull the underperformers. get everyone rowing the same direction.
the goal of a good fractional cmo is to work themselves out of a job. we build the function, document the playbooks, then help you hire the right full-timer when you're ready.
an agency executes. a fractional cmo leads — sets strategy, owns numbers, manages the agencies and the in-house team. we sit on your side of the table.
both. we're gold coast based and can be on-site weekly for clients in se queensland. fully remote works fine for everyone else in australia.
best fit is $2m–$30m revenue. big enough to need real marketing leadership, not yet big enough to justify a $250k+ full-time cmo.